During April, the Argentinian website WineSur.com carried out "Malbec Top Design", a wine label contest aimed at spreading the image of the Argentina’s signature varietal around the world, and which joined “Malbec World Day”, celebrated last 17th April all over the world.
More than 100 Argentinian wineries took part in the contest with their labels in four categories: artistic, classic, innovation and modern. All labels have been displayed in WineSur.com, where people may find an image of each, as well as their technical characteristics and their creator’s data. Besides, some comments made by the "Malbec Top Design" jury also appear there.
Finca el Origen Participated with the "Gran Reserve Malbec" Label:
Comments about this label: http://www.winesur.com/mtd/gran-reserva-malbec
The jury
The jury of the Malbec Top Design contest, gathered by WineSur, consisted of a multidisciplinary team of professionals. The aim was to have different opinions about every participating label in order to enrich the final assessment through several points of view.
The judges were the following: Liz Thach, professor of Managment & Wine Business in Sonoma State University, Wine Business Institute; Debra Meiburg, Master of Wine and one of the most popular wine experts in Asia; and Paul Wagner, president of Balzac Communications & Marketing in the United States; Fabricio Portelli, director of El Conocedor magazine; Andrés Rosberg, professional sommelier, president and co-founder of the Argentinian Sommelier Association; Adriana de la Mota, consultant of foreign wines; Mariano Braga, sommelier and Communications graduate; Edgardo Castro, industrial designer specialized in Graphic; and the team of Design and Communication Departments of Área del Vino.
The winning labels
“Séptimo Día Malbec” of Bodega Séptima
“Aya Malbec” of Bodegas Bórbore
“Siete Vacas” of Las Arcas de Tolombón winery
“Kaiken Mail” of Bodega Kaiken
“Manos” of Bodega Trapiche
“Finca Remota” of Mendel Wines
“Ramanegra” of Casarena winery
“Séptima Malbec” of Bodega Séptima
“Urban” of O´Fournier (artistic),
"Benegas” of Bodegas Benegas (classic),
“Antucura” of Antucura winery (innovation) and
“Alfa Crux” of O´Fournier (modern).
